Go European! How "America First" drove record growth at Tuta
Increasingly people and businesses choose European services – all to regain control over their data.
And at Tuta, we are seeing the result of this trend first hand.
In the first half of 2025, our number of paying customers surged by over 80% compared to the same period in 2024. Our free user base also saw a ~25% increase. Even more impressively, the growth of our paying customers in 2025 to date accelerated at a pace more than four times faster than in the first half of 2024.
What changed? One can say that “America First” is our best sales pitch.
Yes, really.
Best sales pitch
Trump’s call for “America First” which led to his ongoing back and forth on tariffs as well as his order to Microsoft to disable the email account of the Chief Prosecutor of the International Criminal Court based in The Hague, Netherlands, has caused many to re-think their digital set-up, looking to improve their digital sovereignty.
With US platforms increasingly entangled in political drama, many started to feel uncomfortable with being dependent on Silicon Valley tech companies: Compared to US products, European-based alternatives such as Tuta started to look much more attractive.
As a result, the interest for services like Tuta Mail and Tuta Calendar exploded. Tuta’s growth of paying customers in the first half 2025 was more than 4 times higher compared to 2024 – and other European services report similar numbers. And this growth was added on top of the previous growth that we saw from the “deGoogle” movement which has made people look for privacy-first alternatives for years already. Here’s an extensive list of tech services in case you are looking to “deGoogle” as well.
To celebrate the success of H1 2025 and to convince more people to quit surveillance tech in favor of privacy-first alternatives, Tuta Mail and Tuta Calendar is running a one-week promotion. Everybody switching to Tuta can now do so with a discount of 50% for the first year. (Only valid if there was no previous paid subscription).
EU wants digital sovereignty
American companies – even if they set up servers in Europe and offer “sovereign clouds” (which in fact is just “sovereign washing” - must hand out data to American authorities based on the CLOUD Act and FISA 702, even without a court warrant and without informing its European customers.
That’s why now the EU is looking to replace Microsoft Azure with a European provider - and many others are currently doing the same.
At Tuta, we’re proud to be leading the change for a private internet with our Germany-based end-to-end encrypted email and calendar service. Whether you’re joining from Munich, Madrid, or Montreal, thank you for supporting the movement toward a private web and digital sovereignty.
And if you’re still using Big Tech email, now might be the perfect time to “Go European” and choose European alternatives to US products.
