Here's what Google tracked back in 1999:
Here's what Google tracks in 2019:
Things you create or provide to Google:
If you use Google services for calls or messages
Apps, browsers, and device data
Data from publicly accessible sources
Data from partners
From Android devices with Google apps, collected periodically
The good news is, however, it is not necessary to read the policy to change the settings. Even though it is tedious, this will at least limit the unlimited data collection of the "free" services Facebook and Google. Nevertheless, you must keep in mind: If you didn't read the policy, you will never know for sure what exactly Facebook and Google are collecting. Not all data collection options have a settings option that can be disabled by the user.
While Facebook it mostly failing in convincing people that the company is improving user privacy rights, Google is a little bit more successful.
One of its latest features - confidential mode - received a lot of positive feedback from tech journalists. It is shocking to see how little many people understand about privacy and, in this case, confidentiality.
In fact, Gmail's confidential mode is more privacy-infringing than privacy-protecting.
Facebook and Google collect data from billions of people across the globe. Taking care of this data and securing it to the maximum should be a major focus for them.
Nevertheless, both companies fail when it comes to securing their users' data adequately.
Most recently Facebook exposed phone numbers of around 420 million Facebook users. Some of the records also had the user’s name, gender and location by country.
And Google is no better: Recently, Tim Verheyden who uses Secure Connect, broke the story that Google employees are listening to your conversations, sometimes even when Google's smart home device was not activated on purpose.
In 2018 Google announced to shut down Google+ after data from 52.5 million users were exposed.
Both companies - Google and Facebook - and in fact, all online services could immensely improve the protection of our privacy. A simple change from opt-out to opt-in would facilitate this.
Right now, if you want to protect your private data, you have to read through privacy policies, change privacy settings, basically, you have to actively do something, and it is a hassle. If you don't - and the majority of users doesn't - Facebook and Google can collect as much data about you as they wish.
The default settings for any online service must be no or as little data collection as possible. Only if people actively opt-in, companies are allowed to collect any data.
This is, of course, completely against the interests of companies like Google and Facebook. That's why we need a new version of the GDPR, one that will truly protect citizens privacy.
The easiest way to protect your privacy, and to get away from Google's and Facebook's advertisement machine is to leave Facebook and Google completely. If you are ready for this, we recommend reading our guide with lots of recommendations of privacy-friendly alternatives.
Even one of the Facebook founders, Chris Hughes, says it is time to break up Facebook.
If you are not ready to quit Facebook and Google, yet, we recommend to at least change your privacy settings.
On top of that, you can quit Google and Facebook completely and take back your data. Our privacy guide helps you with this.