In our latest video for Data Privacy Day, we show how it feels to have your personal data stripped away by companies hungry for your information. It feels like your clothing is being stripped away, piece by piece. The message is clear:

Big Tech wants to see you naked. But the good news is: you don’t have to let them!

Why privacy matters (and why it’s fun to fight for it)

At Tuta, we believe privacy isn’t just a human right - it’s the ultimate defense that gives you power as a person. Power over your data, power over who you are, power over who can see what – and who can’t.

Privacy lets you choose what information you would like to share, and what information you would like to keep to yourself or your close circle of friends. If you want to post about your weekend adventure on social media, that’s fine. But what about your mailbox full of personal emails? That’s nobody’s business but yours, and it’s your right to keep this information private.

Privacy gives you the freedom to keep information about yourself and your loved ones safe and sound. When you’re not constantly monitored, you’re free to think, explore, and express yourself without fear of being judged or profiled.

At Tuta, your communication is encrypted so well that not even quantum computers can spy on them – which is great news. We protect your data not only now, but also in the future!

Light and shadow

The video – just like the Tuta switch logo which lets you “Turn ON Privacy” – shows what it’s like in today’s digital world. Big Tech insists on seeing everything and the more they know and see into your life, the better. It’s like they are shining a spotlight on you, and if they could, they would even want to see you in your undies!

Luckily, Tuta gives you the power to say “No thanks, I’m good here in the shade.” Facebook with its invasive tracking as well as Google with its ad-based business model are the best examples for overly invasive tracking techniques.

Secure, encrypted, and effortless

Now, on Data Privacy Day, is the perfect day to reclaim your digital privacy!

And, it’s easier than you might think.

Tuta Mail and Tuta Calendar are built with state-of-the-art, quantum-resistant encryption, which means your emails and schedules are hidden from prying eyes. Whether you’re sharing family photos, sensitive work documents, your CV, your doctor’s appointment, or simply your dinner plans, you can feel good knowing it’s all secure.

Join the privacy revolution

This Data Privacy Day, let’s make a statement: Privacy isn’t optional, and it’s time that Big Tech stops watching you. Let’s fight surveillance capitalism together! Your privacy is valuable and - let’s be honest - pretty cool.

So watch our new video, share it with your friends, and join the growing movement of people who refuse to let Big Tech strip away their privacy.

You deserve to feel as confident and secure online as you do in a perfectly tailored suit. With Tuta Mail and Tuta Calendar, you can.

Privacy matters - and it’s never looked this good. 😊